What we keep,and what we don't.

You give us

• Contact details. Name, email, phone — whenever you fill out a form, request a proposal, or write in.
• Account information. Login credentials and profile details, if you ever create an account with us.
• Payment information. Where applicable. Payments are processed by third-party processors; we may receive billing address and payment status, but not your full card number.
• Content you send. Messages, support requests, files, or other submissions.

Collected automatically

• Usage data. Pages viewed, features used, clicks, referring and exit pages.
• Device & log data. IP address, browser type, operating system, timestamps.
• Cookies. Essential site functionality, preferences, and analytics where enabled. See the Cookie Policy for the full picture.

• Provide, maintain, and improve the services.
• Respond to inquiries, provide support, and stay in touch.
• Process transactions and send related notices, when applicable.
• Monitor and protect the security and integrity of the site.
• Comply with legal obligations and enforce our terms.

Information may be shared in a limited set of situations:

• Service providers. Vendors that help operate the business — hosting, analytics, email delivery, customer support. They may use information only to perform services for us.
• Legal & safety. When disclosure is required by law or necessary to protect rights, safety, or security.
• Business transfers. In the event of a merger, acquisition, financing, reorganization, or sale of assets.
• With your direction. When you ask us to share something on your behalf.

Personal information is not sold. Not now, not in aggregate, not as part of a partnership.

If you provide your mobile number and agree to receive text messages from Applied Ego, the following applies:

• How you opt in. You can consent through a web form on this site by entering your phone number and checking the box agreeing to receive text messages, or verbally by providing your number and agreeing to receive texts when you call or book a service. Consent is not a condition of any purchase.
• Message frequency. Message frequency varies.
• Rates. Message and data rates may apply.
• Opting out & help. Reply STOP at any time to stop receiving messages, or HELP for help. Every message includes the business name.

Mobile phone numbers are never shared or sold to third parties for marketing or promotional purposes. Mobile information collected for text messaging is not shared with third parties for their own marketing.

Cookies and similar technologies are used to keep the site working, remember preferences, and understand usage. Cookies can be controlled through your browser settings. If optional analytics or marketing cookies are in use, they may be disabled until you consent, where required. The Cookie Policy has the details.

Personal information is retained for as long as necessary to provide the services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and use.

Reasonable administrative, technical, and organizational safeguards are in place to protect information. No method of transmission or storage is perfectly secure, so absolute security cannot be guaranteed.

Depending on your location, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to object to or restrict certain processing. To make a request, use the contact details below.

The services are not directed to children under 13 (or the minimum age required in your jurisdiction). Personal information from children is not knowingly collected. If you believe a child has provided their information, write in and it will be deleted.

If you access the services from outside the United States, your information may be processed and stored in the U.S. or other locations where we or our service providers operate.

This Privacy Policy may be updated from time to time. The effective date above will move, and additional notice will be provided when the change is meaningful.

For privacy questions or requests, write to privacy@appliedego.com.